The Mi Familia Vota campaigns focused on outreach regarding the disproportionate impact of air pollution caused by climate change in Colorado, specifically facing the Latino community.
Consisting of radio ads in both Spanish and English, the goal was to create an inclusive campaign that spoke to the concerns of the community’s health and well-being; while ensuring language barriers would not be an issue.
We coordinated with local communities in order to understand and communicate the most pressing issues in an effective and comprehensive way. Our involvement spanned through cultivating the campaign’s creative strategies, organizing community integration with the ads, creating and producing digital media, and marketing the campaign.
English Version
Spanish Version
English Version
Spanish Version
